Michael Ritter is the Vice President of Sales at The Abs Company, a fitness company known for its innovative equipment like the Ab Coaster and Glute Zone™ products. With a strong background in fitness and sales, Ritter is deeply involved in promoting the company’s mission to “Change More Lives from the Core.” His work focuses on helping gym owners attract and retain members by instilling confidence in their equipment and services. He emphasizes the importance of certainty and belief when persuading potential members to join a fitness facility, suggesting that confidence in the products and services is key to building trust with new client